Ella I. Rosenblum

Producer

Stranger Things Season 5 Press Junket

I joined Rock Plus Paper at the tail end of production to help push a massive project over the finish line: a full takeover of the 14th floor of a Los Angeles hotel, transformed in partnership with Netflix into an immersive Stranger Things world.

Opportunity
Create a fully immersive Stranger Things environment for Netflix’s final press junket by transforming the entire 14th floor of a Los Angeles hotel into the world of the show—delivering a seamless, press-ready experience under a tight production timeline with thousands of physical assets and vendors involved.My Role
Associate Producer overseeing all vendor relationships and logistics. Led coordination across multiple fabricators and suppliers, tracked and organized 3,000+ props, and ensured all assets were accounted for, staged, and production-ready before the full team’s arrival on site.Outcome
The experience hosted 10+ major media outlets, countless influencers, and the full Stranger Things cast, allowing them to step into the world they had been acting in—resulting in high-impact press coverage and a memorable final junket experience for Netflix.

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CORE: Club

The CORE: Club celebrates itself as an ideology first, private club. It opened its doors in 2005 as one of the first private membership clubs in NYC run by a woman. As a club for "unlike-minded" people to come together, CORE: features two restaurants run by a 3-star Michelin Chef, a gym, an exclusive Spa, and 10 gorgeous suites.As a Junior Event Manager, I oversaw the production of private events for CORE: members and supported the club's Marketing Team as they created interesting cultural programming. My responsibilities at CORE: varied day-to-day, particularly during the height of the Holiday Season when our small, three-person team produced up to four events per day. CORE:'s multiple venues, which can be activated simultaneously, challenged my preconceived notions of event execution. Over the span of three months, I produced 100+ private events for CORE:'s members and 25 cultural programming events. I valued the opportunity to be part of this intimate, yet influential private members' club, led by an inspiring woman.

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Audemars Piguet x Tamara Ralph

In another collaboration with Audemars Piguet, Gradient was tasked with transforming the brand’s Soho House suite into an elegant venue for an exclusive fashion presentation. The occasion: a debut of Tamara Ralph’s 2022/2023 Paris Couture Collection, shown alongside a custom timepiece she co-designed with AP. Our mission was to reimagine the compact NYC space—creating a discreet back-of-house for her team and a striking display for the watch centerpiece.

Opportunity
Transform Audemars Piguet’s Soho House suite into a high-impact fashion show venue. Design and fabricate an accent wall to create a discreet back-of-house space for Tamara Ralph’s team, and produce a visually striking pedestal to showcase the watch centerpiece.My Role
I served as the Lead Producer on this project, working under the guidance of a Senior Producer. I owned day-to-day production across fabrication and AVL, coordinated site visits, oversaw menu development, tracked and managed a ~$180K budget, and acted as the primary point of contact for Tamara Ralph’s couture team. I ensured all custom elements—from the fabricated accent wall to the watch pedestal—were delivered on time, on brand, and executed to Audemars Piguet’s exacting standards.Outcome
We hosted an intimate, high-touch event for 35 of Audemars Piguet’s most exclusive clients. Guests experienced a curated preview of Tamara Ralph’s couture collection alongside the featured timepiece, all within a seamlessly branded, luxurious environment.

CREDITS
Brand: Audemars PiguetProduction: GRADIENT EXPERIENCE
Fabrication: Time and Space

Quest 2 x Resident Evil 4 Fear Truck

To celebrate the launch of Resident Evil 4 in VR, we transformed a 1941 Ford truck into a fully immersive Quest 2 gaming rig. Stripped to the frame and rebuilt from the ground up, the “Fear Truck” delivered a 4D experience complete with floor haptics, air cannons, lighting effects, foam, and slime—turning standard gameplay into a visceral thrill ride. Our first stop was a college campus in LA, where unsuspecting students stepped inside and faced the terror. We captured their reactions on film, released a hero video online, and took the activation on the road to Twitch HQ and The Game Awards.

Opportunity
Recreate the iconic broken-down truck from Resident Evil 4 as an immersive, four-dimensional “Fear Truck” experience. Use the truck bed as an interactive gameplay environment, film the user experience, and stream live footage of players inside the truck to generate buzz ahead of the game’s release.My Role
As Associate Producer, I led multiple critical workstreams to bring the Fear Truck activation to life. I sourced the original vehicle and worked closely with our fabrication partner to transform it into an immersive, interactive environment. I managed all Quest 2 gameplay integration, ensuring assets were fully functional and optimized for player interaction. Additionally, I coordinated full travel logistics for the production crew—including flights, rental vehicles, and accommodations—supporting a multi-city tour and ensuring smooth, on-time execution across all locations.Outcome
The activation reached over 900K viewers on Twitch and generated 11.5K live chat messages during the livestream, driving massive engagement ahead of launch.

CREDITSBrand: Meta-Quest & CapcomProduction: Deeplocal
Fabrication Partner: 60Grit
FilmProduction Partner: Vivamonkey

Meta Quest DAY

On December 14, 2021, Quest Day took over questday.fb.com and social media via @oculus with a day-long celebration of over-the-top inventions for every kind of Quest 2 fan—pet lovers, bakers, athletes, music geeks, horror heads, and more. Inspired by real conversations in Quest community subreddits, each invention was designed to integrate physically with the Quest 2 headset, blurring the line between the digital and tactile. Though none were destined for shelves, our fictional Meta engineer, Dr. 6DOF, and his excitable sidekick, Questy, demoed each working prototype in a series of comedic videos paired with themed giveaways. The grand finale? A surprise drop of 500 free Quest 2 headsets.

Opportunity
Engage VR fans during the holiday season by tapping into lifestyle trends and drop culture—generating excitement for imaginative, over-the-top accessories that go beyond the headset itself.My Role
As Associate Producer, I managed key production and fabrication elements to bring the VR holiday campaign to life. I collaborated closely with our fabrication partner, Smooth Technology, to ensure all inventions were functional and camera-ready, and oversaw asset collection for in-headset Quest 2 content. On-site, I worked alongside the properties team to execute each shot seamlessly, while also supporting the development and coordination of the Questy mascot—handling talent casting, costume creation, and overall film shoot logistics.Outcome
The campaign attracted 20,000 new followers across Meta’s social channels and ended with the surprise giveaway of 500 Quest 2 headsets, along with custom prizes inspired by the fictional inventions.

CREDITSBrand: Meta-QuestDesign, Fabrication, and Production: Deeplocal
Invention Fabrication: Smooth Technology

Meta Quest at NBA Crossover '22

To prove that VR is for everyone, Meta Quest partnered with Deeplocal to create a one-of-a-kind experience at NBA Crossover. Fans flocked to the Meta booth to play Beat Saber and compete for a chance to win a free Quest 2 headset. The activation also featured custom inkjet-printed merch, creating a nonstop stream of gameplay, giveaways, and personalized takeaways. With its inviting atmosphere and universally appealing game mechanics, the booth drew both VR enthusiasts and NBA fans—introducing Meta Quest to a fresh, engaged audience.

Opportunity
Introduce VR to a new, athletic audience unfamiliar with the Quest 2’s potential as a workout tool. Research shows that hands-on VR experiences increase purchase intent, so providing competitive gameplay gave attendees a compelling reason to try the headset firsthand.My Role
As the lead internal Producer, I oversaw the full scope of the NBA Crossover activation from concept through execution. I coordinated the design and sourcing of all merchandise, managed the printing operations with our inkjet partner to ensure quality and timely production, and handled all on-site logistics, including setup, staffing, and day-to-day troubleshooting. I ensured the activation ran seamlessly, delivering a high-touch experience for attendees and maximizing engagement across all touchpoints.Outcome
Attracting over 7,000 attendees at the 2021 NBA Crossover in Cleveland, our booth was one of the busiest activations on site. Over three days, we produced and gifted approximately 1,800 custom inkjet-printed items—including T-shirts, hoodies, shoelaces, socks, and basketballs—to enthusiastic competitors, driving strong engagement and brand excitement.

CREDITSBrand: Meta-QuestBooth Design, Inkjet Designs, & Onsite Operations: Deeplocal

Stranger Things Trailer Countdown & Livestream

In Santa Monica, Deeplocal partnered with Netflix to create an enigmatic, life-size Creel clock as the centerpiece of a high-stakes marketing stunt counting down to the highly anticipated ST4 trailer drop. The clock's mysterious presence stirred curiosity and excitement among fans, who tuned in to a YouTube livestream capturing every tick and tock. Social media flooded with comments, theories, and speculation, fueling viral buzz that amplified anticipation well beyond the event itself.The stunt’s immersive blend of physical spectacle and digital engagement drew mega fans from across the region, many making the journey to Santa Monica just to witness the countdown firsthand. This innovative collaboration created a memorable pre-launch moment that perfectly aligned with the energy and fanbase of the ST4 release.

Opportunity
Build a life-size replica of the show’s iconic Creel Clock from Stranger Things Season 4—complete with vines and otherworldly details—and place it in the heart of Santa Monica, CA. The clock served as a captivating countdown to the highly anticipated trailer drop, creating a tangible link to the Upside Down world for fans and passersby alike.My Role
As Associate Producer, I oversaw multiple critical workstreams to ensure the 24-hour activation ran seamlessly. I organized staffing, secured the venue and location permits, coordinated catering and travel logistics for the production team, and managed the brand ambassador program to deliver a high-touch fan experience. I also ensured all safety protocols were strictly followed, balancing operational efficiency with guest engagement to maintain a smooth and memorable event.Outcome
The stunt attracted over 1.25 million livestream viewers, generating immense excitement that contributed to the trailer garnering 6 million views within the first 24 hours.

CREDITSBrand: NetflixProduction: Deeplocal
Lead Sr Creative Producer: Paula Ceballos
Associate Producer: Ella Rosenblum
Production Assistant: Cat Donmoyer
Managing Director: Courtney Powell
Creative Director: Colin Miller
Experience Designer: Stephanie Yeung
Design Inter: Sean McIntyre
VP of Creative Technology: Blair Neal
Creative Technologist: Swan Carpenter
Content Producer: Dylan White
Engineering Project Manager: Chris Kusic & Jeremy Holdorf
Fabrication: Max Almeida, Chelsea Schilling & Marissa Botelho
Integration Engineers: Winston Davis & Thomas Driscoll
Physical build/models: Aldy LawantaraSound Designer: Ryan Will Stewart
Livestream Partners: Priceless Misc

At Deeplocal, I loved working on projects that bring technology and creativity to life in unexpected ways. One of my favorite experiences was teaming up with Google to support computer science education across the country through their first-ever Coding Carnival at the Iowa State Fair. We created family-friendly, hands-on games like Corn Catcher and Cookie Scoop that made coding concepts accessible and fun—showing kids that learning to code isn’t just for future programmers, but a valuable skill for everyone. Fairgoers had a blast, discovered a fresh side of computer science, and walked away with a stronger sense of how Google gives back to communities nationwide.

Opportunity
Google wanted to make a meaningful impact at an event they had never attended before, using the 4-H curriculum to inspire kids and families through playful, educational experiences.My Role
As Associate Producer for this project, I led the full scope of onsite coordination and preparation, ensuring seamless execution during the 11-day event. I managed all travel logistics for the production team, coordinated venue requirements including waste management, and oversaw the procurement, packaging, and shipment of 10,000 “Google Approved” prizes for player engagement. Additionally, I collaborated closely with internal creative technologists to develop, refine, and playtest interactive arcade games such as Corn Catcher and Cookie Scoop, ensuring each experience was educational, engaging, and aligned with Google’s mission to inspire kids in coding and computer science.Outcome
Over the course of the 11-day fair, attendees played 9,300 games, gaining hands-on exposure to computer science principles and experiencing Google’s dedication to education and community support. The event successfully engaged families and children, leaving a lasting positive impression on a new audience.

CREDITS
Brand: GoogleArcade Production, Booth Design & Fabrication, Prizes, and Game Design: Deeplocal

In collaboration with Random Character Collective, Shopify, and Top Drawer Merch, we transformed a downtown warehouse into the Invisible Friends Athletic Club for NFT.NYC 2022—a vibrant playground for NFT enthusiasts. Guests were greeted by track-style vinyl art that guided them to the Hall of Fame, an immersive and ever-evolving gallery showcasing the iconic Invisible Friends, SlimHoods, and MoodRollers characters. Using wristband scans, RCC holders could instantly project their unique character onto every screen in the space, creating unforgettable, share-worthy photo moments. The experience was capped off with an exclusive, skate-themed merch shop powered by Shopify, featuring a cutting-edge token-gated vending machine that gave attendees access to limited-edition gear.

Opportunity
Invisible Friends, one of the most recognized NFT projects in the space, aimed to make a major impact at NFT.NYC 2022 by creating an immersive and engaging experience for their community.My Role
As one of two Associate Producers, I led the Shopify workstream, designing and executing a token-gated vending machine that enabled NFT holders to redeem exclusive merchandise—including shoelaces, socks, skateboard wheels, and randomly selected custom skateboards. I managed all merchandise procurement, coordinated transportation and setup of fabricated elements, and oversaw travel, catering, and expense tracking for the production team throughout the event. My role ensured that both operational logistics and fan-facing experiences ran smoothly, creating a seamless and memorable activation for the Invisible Friends community.Outcome
We successfully partnered with Random Character Collective and Shopify to transform a 13,000 sqft warehouse into the Invisible Friends Athletic Club (IFAC), a dynamic space welcoming token holders and the public alike to celebrate community through immersive art and exclusive experiences.

CREDITS
Brand: Top Drawer Merch, Random Character Collective & ShopifyProduction: Deeplocal
Lead Sr Creative Producer: Paula Ceballos
Associate Producers: Kelsey Lewis, Ella Rosenblum
Production Assistant: Cat Donmoyer
Managing Director: Courtney Powell
Creative Directors: Colin Miller, Matthew Cavanaugh
Experience Designer: Stephanie Yeung
Art Director: Isabel Roodhouse
Branding / Graphic Designer: Jacob Cummings
VP of Creative Technology: Blair Neal
Tech Director: Joshue Ott
Creative Technologist: John Mars
Creative Technology Interns: Ethan Nevidomsky, Prakhar Pradeep
Engineering Project Managers: Winston Davis & Jeff Guerrero

Carnegie mellon School of DRAMA

Pictures will never fully capture the depth of my time at Carnegie Mellon University’s School of Drama. It was here that I built my foundation in logistics and personnel management. From my very first year, I immersed myself in every production’s labor force, gaining hands-on experience that shaped my understanding of live performance. By senior year, I was part of a filmed, abbreviated production of Hair (pictured below), a rock musical that pushed creative boundaries and further honed my skills.What set CMU’s School of Drama apart is its unique operation as a LORT (League of Resident Theatres) model with a rigorous 24-show season. Each student was assigned to specific productions throughout the year, with job roles tailored to their majors. As a Stage & Production Management student, I began as an Assistant Stage Manager or Assistant Production Manager during my sophomore and junior years. By junior and senior year, after mentoring from experienced peers and growing into the roles, I transitioned into leadership positions as a full Stage or Production Manager.The program not only taught me practical skills but also encouraged self-awareness—helping me discover what I excelled at and where I could improve. CMU’s immersive, high-intensity environment was the perfect training ground. Today, I find it incredibly rewarding to see how those foundational skills translate seamlessly into the fast-paced world of experiential event production.

Left Photograph Below: Marisol
Right Photograph Below: Light in the PiazzaAs a Stage Manager, my primary responsibility was to execute the director’s artistic vision through comprehensive coordination of all elements impacting the audience’s experience. Serving as Assistant Stage Manager, I operated backstage with technical crews exceeding 15 personnel, managing logistics for costumes, lighting cues, and sound playback. Stage Management maintains constant presence during performances, either backstage or in the control booth, where the Stage Manager calls the show. Positioned in the booth, the Stage Manager functions as a live production coordinator, directing technical cues via intercom and radio systems to synchronize lighting, sound, and stage mechanics—including complex scene shifts or rigging operations.In the role of Production Manager, I assumed full oversight of the production’s lifecycle, integrating departmental workflows from pre-production through strike. This encompassed managing interdepartmental communication to align scenic, lighting, sound, and costume design within the production’s creative and financial parameters. I was responsible for detailed budget tracking, scheduling load-in and strike activities, and ensuring all procedures adhered to OSHA safety regulations and union contracts. The Production Manager’s role required strategic planning and operational management to mitigate risk, optimize resources, and maintain production timelines.

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Shiseido Americas Holiday Party

While at Gradient, I had the opportunity to coordinate Shiseido’s North American Holiday Party for 2023, hosting over 600 employees at the immersive Hall De Lumières in NYC. The goal was to create an elevated guest experience with interactive and memorable moments throughout the evening. We designed and executed three DIY stations for guests to enjoy: a ‘Sparkle and Shine’ accessory bar, a custom dry floral bouquet station, and a boomerang photo booth offering both physical prints and digital takeaways. These engaging activations were paired with a DJ, a semi-interactive ice dance performance, and dynamic projection mapping enveloping the venue.

Opportunity
Deliver a seamless, entertaining, and festive holiday event for a large corporate audience with diverse tastes and expectations.My Role
I served as a producer on the event, partnering closely with the creative team to bring multiple interactive DIY stations from concept through execution. I trained, managed, and scheduled a team of 10+ Brand Ambassadors to ensure consistent guest engagement across all touchpoints. I coordinated directly with performers and an external creative director to produce and manage the ice dance performance, overseeing rehearsals, timing, and on-site execution.In addition, I led sourcing efforts and managed all AVL (audio, video, lighting), rentals, and performance logistics—ensuring seamless technical execution and smooth transitions throughout the event.Outcome
The event drew a total of 554 guests, with the Shiseido team extremely pleased with the seamless execution and attention to detail. Notably, the ‘Sparkle and Shine’ station featured 350 accessories that were fully utilized with zero waste, reflecting strong guest engagement. Though the event was internal with limited formal metrics, the production team received glowing feedback on the overall guest experience.

CREDITS
Brand: Shiseido AmericasProduction: GRADIENT EXPERIENCE
Venue: Hall Des Lumieres

Fulbright hungary

In an unexpected and surreal chapter of my life, I was honored to receive a Fulbright Scholarship to teach English in Budapest, Hungary. I relocated there in September 2022, eager to embrace the chance to explore Europe during my early 20s—an opportunity my Carnegie Mellon program didn’t offer through study abroad.As an English Teaching Assistant at Karoli Gáspár University of the Reformed Church, I designed and taught two original American Literature courses. Over the course of nine months, I delivered around 80 presentations across six different cities, connecting with more than 2,400 students. Additionally, I mentored aspiring writers through monthly creative writing workshops, fostering their confidence and skills.This experience was profoundly rewarding, allowing me to grow as an educator and deeply engage with diverse communities while promoting cross-cultural understanding.

Original Literature Courses:

Original Presentations:

American Films: From 1940s-Present, movies you should watch & why.
Procrastination: Why you can't manage your time, and the importance of learning how to manage your time.
Fun Facts about New York City
My University Experience: How American University differs from European University.

Audemars Piguet x John Mayer

Audemars Piguet, a prestigious luxury watchmaker celebrated for its artistry and innovation, partnered with renowned musician John Mayer to launch an exclusive new timepiece. To mark this special collaboration, Gradient Experience was tasked with producing an unforgettable launch party at a stunning $87-million estate. With a refined guest list of around 180 watch collectors, industry insiders, and music fans, the event combined sophisticated design elements, immersive visuals, and live music by the iconic DJ QuestLove to create a truly memorable celebration of craftsmanship and culture.

Opportunity
The goal was to capture and express Audemars Piguet’s brand essence in a visually striking and experiential way. Using a color scheme inspired by the watch itself, we accentuated key spaces within the lavish venue to enhance the immersive feel. Our challenge was to seamlessly integrate decor, florals, catering, and multimedia elements while maintaining the elegant tone fitting for such a high-profile collaboration and location.My Role
As an Associate Producer, I led the sourcing and coordination of décor, fresh florals, and catering to align seamlessly with AP’s refined aesthetic and brand standards. I oversaw the development and production of custom graphics for menus and digital displays activated throughout the venue, ensuring visual consistency across all guest touchpoints.I collaborated closely with our Los Angeles–based AV partner to deliver flawless audiovisual execution and supported the Lead Producer throughout the project, with a particular focus on fabrication elements critical to bringing the immersive environment to life. My role required close attention to detail, cross-functional coordination, and maintaining the elevated level of precision expected of the Audemars Piguet brand.Outcome
With approximately 180 exclusive attendees, the launch was a resounding success. Guests experienced an elegant showcase of John Mayer’s Audemars Piguet timepiece, enjoyed dynamic beats from QuestLove, and immersed themselves in an atmosphere that balanced luxury, artistry, and celebration. The event not only honored AP’s craftsmanship but also created memorable moments for watch aficionados and friends of John Mayer alike.

CREDITS
Brand: Audemars PiguetProduction: GRADIENT EXPERIENCE

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Dom Pérignon
A Taste of Tradition in the Hamptons

In July 2024, Dom Pérignon unveiled its Vintage 2015 and Vintage 2006 Plénitude 2 at a private 21-acre estate in Water Mill, New York. This exclusive event, dubbed the "Exploration of Tactility," offered guests an immersive experience that harmonized the senses of taste, touch, and sound. Attendees, including celebrities like Naomi Watts and Camila Morrone, embarked on a yacht journey to the estate, where they participated in a solo tasting of the new vintages, followed by a gastronomic experience curated by renowned Argentine chef Francis Mallmann. The evening concluded with a musical performance, encapsulating the essence of Dom Pérignon's craftsmanship.

Opportunity
We were tasked with elevating Dom Pérignon’s Vintage 2015 and Vintage 2006 Plénitude 2 bottles in a truly disruptive and immersive way. Our concept, aligned with DP’s vision, created an exclusive, multisensory “Exploration of Tactility” experience in the Hamptons. The goal was to provide guests with a unique journey that blended luxury, craftsmanship, and sensory discovery, set against the backdrop of a stunning $100-million private estate on Mecox Bay.My Role
Associate Producer supporting the full scope of production management. I sourced the drummer performance and supported the artistic development of this element, incorporating client feedback to ensure alignment with the event’s tone and brand identity. I led the sourcing and coordination of all rentals, managed AV and technical elements in collaboration with production partners, and liaised closely with Chef Francis Mallmann and the catering team to ensure the gastronomic experience complemented the champagnes. I also coordinated guest logistics, including boat arrivals and personalized concierge services, helping ensure every touchpoint reflected Dom Pérignon’s ethos of elegance and precision.Outcome
The event successfully integrated the brand’s essence and vintage bottles into every aspect of the experience. From the moment guests arrived by boat to the intimate interactions with the world-renowned Chef Mallmann, each detail was meticulously crafted to evoke the tactile and sensory qualities of the champagnes. The collaboration was widely praised for creating a memorable, high-end occasion that embodied Dom Pérignon’s commitment to artistry and exclusivity.

CREDITS
Brand: LVMH, Dom PerignonProduction: GRADIENT EXPERIENCE
Fabrication: Harlequin Design
F&B: Olivier Cheng
Chef: Francis Mallmann

Ruinart x Friends of the High Line

In celebration of 15 years since the opening of the High Line’s first section in 2009, we partnered with Ruinart and Friends of the High Line to create a unique and elegant experience that brought extra sparkle to this milestone. From late June through mid-July, we transformed a portion of Chelsea Market Passage at 15th Street into the Conversations with Nature: High Line Anniversary Lounge. This chic lounge invited visitors to relax, soak in the park’s beauty, and celebrate with a glass of Ruinart champagne. More than just a lounge, the space offered an immersive, educational experience highlighting the shared dedication of Ruinart and the High Line to biodiversity and sustainability.

Opportunity
This project was 2-fold. The night before, we transformed the Chelsea Passage to celebrate the longstanding partnership between Friends of the High Line and the Ruinart team. All photos with high-boys are from that evening's celebration (before the Lounge was officially open). The second portion of this project was the execution of an 18-day living lounge.My Role
I co-produced this project during my time at Gradient, supporting the activation from pre-production through live execution. In pre-production, I led sourcing and managed all floral elements, coordinating with vendors to ensure the design aligned with both Ruinart’s brand ethos and the unique constraints of the High Line environment.Once the activation was live, I served as the sole on-site producer for the full 18-day run. I acted as the primary point of contact for the client, addressed and resolved real-time feedback and issues as they arose, and conducted daily site visits to ensure the lounge was maintained to visual, operational, and brand standards. This included hands-on problem solving, coordination with partners and stakeholders, and proactive maintenance planning to ensure a consistent guest experience throughout the duration of the installation.Outcome
From a successful opening celebration through 18 days of lounge furniture thriving on the High Line, this was an amazingly positive collaboration between Gradient, Ruinart, and the Friends of the High Line.

CREDITS
Brand: LVMH, Ruinart, Friends of the High LineProduction: GRADIENT EXPERIENCE
Florals: Angel Salazar Design

Hulu Presents: Golden Girls 40TH ANniversary

Fans and special guests joined Hulu and headliner DJ Trixie Mattel at Roosterfish in West Hollywood to celebrate the 40th anniversary of The Golden Girls. The event brought the iconic series into a modern nightlife setting, blending fandom, music, and cultural nostalgia for a high-energy anniversary moment.

Opportunity
Celebrate the 40th anniversary of The Golden Girls with a culturally relevant, fan-forward event that honored the legacy of the show while activating a modern, high-energy space for press, influencers, and devoted fans—delivered in partnership with Hulu and timed to maximize visibility and cultural impact.My Role
Producer leading the event end-to-end. Owned the full budget, timeline, and staffing plan; managed all vendors and venue coordination; oversaw talent logistics for headliner DJ Trixie Mattel; and directed on-site execution to ensure a seamless guest, press, and talent experience.Outcome
The event brought together fans, special guests, and media at Roosterfish in West Hollywood for a sold-out, high-energy anniversary celebration—generating strong social buzz, press visibility, and a joyful, culturally resonant moment that reaffirmed The Golden Girls as a multigenerational icon.

Pickle Hospitality

At Pickle Hospitality, I support and execute catering and events across multiple restaurant locations, managing logistics from inquiry through post-event follow-up. My role spans client communication, proposal development, budgeting, staffing coordination, inventory tracking, and on-site execution for both on-premise and offsite events.I regularly manage multiple concurrent events with varying scopes and budgets, serve as the primary client contact for select bookings, and coordinate closely with culinary, operations, and service teams to ensure a high-touch guest experience. The role requires fast-paced problem solving, meticulous organization, and clear cross-team communication to deliver seamless events at scale.